Matchbox Style Guide
Matchbox’s logo is a valuable commodity which has been developed to be used in a specific manner. Consistent use of the mark is necessary from both a branding and legal standpoint.
Use
Use of the Matchbox logo is granted on a case by case basis. If you would like to use our logo, please send an email to drew.kim@matchbox369.com with the following information:
- Beginning and ending dates when the logo will be used (if applicable)
- How you intend to use the logo (eg. “We’re going to put it on our website — a full color version of the logo on a white background, around 200×200 pixels.”)
- Which logo configuration you require (if applicable)
We will review your email and get back to you as soon as possible. Please note that on the web, the logo may only link to one of the Matchbox homepage, such as www.matchboxpalmsprings.com, no other website. In any medium, the logo may not be used to promote any organizations other than Matchbox, or to sell or promote any good or service without the express approval of Matchbox.
Logo Configurations
There are three possible configurations of the Matchbox logo. The logo may not be used in any other configuration. PLEASE NOTE: Do not use the images below for publication. Please contact us for a high quality version of the logo.
Acceptable Configurations
Unacceptable Configurations (examples)
Logo Color
There are two colors used in the Matchbox logo. Based on the medium in which the logo will be presented, these colors will change.
- Print (spot color): Red: PANTONE 1805 U. Black: PANTONE Black U
- Print (CMYK): Red: C:0, M:91, Y:100, K:23. Black: C:0, M:0, Y:0, K:100.
- Web (RGB): Red: #98392B / R:152, G:57, B:43. Black: #000000 / R:0, G:0, B:0
If colors are not being used, the logo may be presented at 100% black, or 60% black. On a dark background, the logo may only appear in reverse white. PLEASE NOTE: On certain, extremely special occasions, Matchbox may allow individuals to bend these rules, but never break them, and always please ask first.
Acceptable Color Use
Unacceptable Color Use (examples)
If you have any further questions, please feel free to contact drew.kim@matchbox369.com.
Downloadable Logos
Please be sure you are downloading the correct logo for your purpose (ie. for print, download CMYK, for web, download RGB). If you intend to post the Matchbox logo on a website, please download the image and reupload it to your server — do not hotlink from our server.
Full Logo (Mark + Type) 
Print – CMYK: .eps
Print – Spot Color: For a spot color version of the logo, please contact drew.kim@matchbox369.com for a build specific to your medium.
Web – RGB: .jpg (72dpi) | .png (72dpi with transparent background)
Partial Logo (Mark Only) 
Print – CMYK: .eps
Print – Spot Color: For a spot color version of the logo, please contact drew.kim@matchbox369.com for a build specific to your medium.
Web – RGB: .jpg (72dpi) | .png (72dpi with transparent background)
Alternate Full (Type on Right) 
Print – CMYK: .eps
Print – Spot Color: For a spot color version of the logo, please contact drew.kim@matchbox369.com for a build specific to your medium.
Web – RGB: .jpg (72dpi) | .png (72dpi with transparent background)
If you have technical questions, or require the logo in a different format and/or size, please feel free to contact drew.kim@matchbox369.com.
